Most Underestimated Website Must-Haves

Your company website is one of the strongest tools you could use to generate sales for your business. A beautiful and functional website can create credibility for you in the eyes of your potential customer. We all know the basic elements of a website, yet many companies failed to incorporate some of these elements to their website. Here is the list of the most underestimated website must-haves. Now that you already have a list, make sure you add them to your tech blog.

 

Video

Most of us don’t have time to read and browse. So don’t expect your customers to have plenty of time to read your site. A video is a great  way to summarize what your company is about without the need of customers to check out your service page. According to studies, we tend to remember more if we watched something instead of just reading something. Creating a video might be more difficult than writing a content, but it’s all worth it. If you need to hire an expert video editor, go for it.

 

Testimonials

Everyone likes to know first if the product or item worked for someone else before really buying it. If you are selling services, they would like to know about your previous customers’ review. Testimonials are so powerful. Collect feedback from your customers in every transaction, and post on your site the best reviews you got. You would like to look credible and amazing, so pick a testimonial that has convincing words. It’s hitting two birds in one stone, you’ll have a good conversion for new buyers, and you’ll get to keep your existing customers.

 

Live Chat Widget

People like instant answers. If you have a complicated product or service where customers usually will be having questions, add a live chat widget on your site. By doing this, you’ll be familiarized about your customer’s FAQ’s. It can also serve as a mini-customer service feature. This simple feature will be convenient for you and your customers. If you cannot hire someone to take care of the inquiries, you can also download an app on your phone.